Business to Business Marketing 1th edition

ISBN:0136058280

ISBN13:9780136058281

Publisher:Prentice Hall

Authors:Robert Vitale, Waldemar Pfoertsch, Joseph Giglierano

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Business to Business Marketing Description

Business to Business Marketing 1 Edition A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace. Written from a highly practical perspective, Business to Business Marketing aims to help readers with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that readers need to know.
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